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pr firm

How do you know that your PR firm is worth the money

To the chagrin of PR pros everywhere, there is no way to quantify the worth of solid PR representation. How do you place a value on a horrific story that...
Pay Transparency Law

Will Pay Transparency Law Lead to Greater Equity?

On September 17th New York State joined the City, Westchester County and Ithaca, along with 7 other states, and enacted a Pay Transparency Law.   The law will require that all...
od-ed

Op-eds

As the media landscape shifted from print column inches to bytes online, we have had to adjust to the new realities that paradoxically offer far more media outlets than when...
office space

Converting office space to housing

Adaptive reuse is not new. Warehouses and strip malls have been converted to housing for decades, providing new streams of revenue to struggling owners and refitting to the changing needs...
truth

Stick to the truth!

Some years ago, (ok, more than some), a legendary reporter gave me the golden rules of reporting and writing.  It stayed with me for a long time.  “Be accurate and...