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Campaign PR

YOUR STORY – TOLD YOUR WAY

In three plus decades as campaign and political consultants, GAC has represented and helped elect a wide range of Democratic candidates, from the US Congress and Senate, to New York State Senate, Assembly and local races. We have also represented party organizations in the boroughs of Brooklyn, the Bronx and Manhattan. We know the top players in politics and the media, and they know us, making us a valuable resource for political campaigns.

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Campaign Communications

Communications is the most fundamental aspect of a political campaign. Communications is how voters, donors and advocacy and media outlets get to know candidates, from their names and faces to their experience, beliefs and plans. As veterans of the media, government and issue advocacy, GAC brings our experience, knowledge and contacts to benefit our candidates across a broad range of platforms including traditional media, event planning, social media and more.

Lining Up Support

A show of support by political and union leaders and community groups authenticates a candidate in the eyes of the voters. GAC’s experience in government and community affairs, as well as our broad range of contacts, has given us access to seek and secure endorsements from labor unions, good government groups, advocacy organizations and civil rights activists.

political consulting services
political campaign consulting

Media

Some of the top GAC executives, including George Arzt, had distinguished careers as political reporters prior to their tenure at GAC. We understand press from within, which makes us uniquely positioned to navigate media for our political clients. We can shape stories and place them with leading reporters for the greatest impact and exposure to our target audience.

Media Training

Going before cameras or for endorsement interviews can be intimidating even for pros. What helps is being prepared. Media training is a vital part of our campaign consulting services. GAC prepares our candidates for interviews, debates, press conferences and any other public and media appearances their campaigns may require.

political campaign services

FAQ

What is a political campaign?

Political campaigns are a fundamental aspect of the democratic process, designed to influence public opinion, garner support, and ultimately secure votes in elections.

What does a political campaign consultant do?

A political campaign consultant can play a crucial role in helping clients navigate the complexities of political campaigns and develop effective strategies to achieve their goals.

Political campaign consultants may specialize in specific areas and the scope of their involvement can vary based on the needs and resources of the campaign. Thus the specific responsibilities and services provided by political campaign consultants can vary, but they often include the following:

Strategic Planning: Consultants assist in developing an overarching campaign strategy, including defining goals, identifying target demographics, and determining key messages. They work with the campaign team to create a roadmap to achieve electoral success.

Message Development: Crafting a compelling and consistent message is essential in political campaigns. Consultants help candidates articulate their positions on key issues and develop messages that resonate with the target audience. They may also advise on addressing potential vulnerabilities.

Media Relations: Political campaign consultants work on building and managing relationships with the media. They help candidates navigate interviews, prepare for debates, and craft press releases. Consultants may also advise on media buying for advertising.

Fundraising Strategy: Consultants play a key role in developing fundraising strategies to ensure the campaign has the financial resources needed for activities such as advertising, events, and voter outreach. This includes advising on donor outreach and organizing fundraising events.

Polling and Research: Consultants often conduct or commission polls and research to gather data on voter sentiment, identify key issues, and assess the campaign’s strengths and weaknesses. This information helps shape strategy and messaging.

Targeting and Voter Outreach: Campaign consultants assist in identifying and targeting specific voter demographics to maximize campaign resources. This includes developing voter outreach plans, organizing canvassing efforts, and coordinating phone banking.

Digital Strategy: In the modern era, digital presence is crucial in political campaigns. Consultants advise on digital strategy, social media management, online advertising, and website development to reach and engage voters online.

Event Planning: Consultants help plan and execute campaign events, rallies, town halls, and fundraisers. They ensure that events align with the overall campaign strategy and contribute to the candidate’s image and message.

Crisis Management: In the event of controversies, negative publicity, or crises, political campaign consultants provide response and guidance on crisis management. They help develop responses, control the narrative, and mitigate reputational damage.

Post-Election Analysis: After the election, consultants often participate in post-election analyses to assess the effectiveness of the campaign strategy, messaging, and overall performance. This feedback helps inform future campaigns.

What is campaign PR?

Campaign PR refers to the strategic communications efforts used during a political or advocacy campaign to shape public opinion, build support, and manage the overall image of a candidate, political party, or cause.

The goal of campaign PR is to effectively communicate key messages, connect with voters, and influence perceptions in a way that supports the campaign’s objectives.

Key components of campaign PR include:

  • message development
  • media relations and outreach
  • media training
  • speechwriting
  • social media management
  • debate prep
  • voter outreach
  • community engagement
  • securing endorsements
  • crisis management if necessary

Campaign PR is a dynamic and fast-moving process that has to adapt to the evolving needs of the campaign.

GAC team relies on a well-coordinated and integrated approach, where messaging, media relations, and grassroots efforts work in harmony to achieve the campaign’s objectives.

Why hire a PR firm for your campaign?

Public Relations firms specializing in political and advocacy campaigns can bring to the table expertise, experience, strategic insights and an objective perspective.

As a campaign PR consultant, GAC comes equipped with established media relationships, tested strategies and an ability to easily adjust existing strategies to the unique needs of individual campaigns. Our team of campaign experts is always ready to provide a quick response to the ever-evolving demands of a campaign.

What are the goals of campaign PR

The objectives of campaign PR typically involve effectively communicating the candidate’s or campaign’s messages to positively position the client and build support for the client’s goals.

Some of the key elements of a well-executed campaign PR effort include:

  • Developing a clear message tailored to the campaigns target
    audience
  • Securing positive media coverage
  • Building community support
  • Establishing a positive public perception
  • Securing endorsements
  • Positively setting the candidate apart from the opponents
  • Supporting fundraising efforts by helping build donor confidence
  • Planning and publicizing events promoting the candidate’s platform
  • Providing voter outreach support
  • Establishing a positive social media presence
  • Crisis Preparedness and Management
  • Post-Election Transition

By achieving these goals, campaign PR helps the candidate build a positive image, connect with voters, and secure electoral support, all of which are critical elements necessary for the overall success of a campaign.

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