Issue advocacy is an essential tool for any communications campaign to focus the public’s attention on a cause. Issue advocacy educates the public on an issue, rather than a specific corporation or candidate, urging support or opposition from the public.
Issue advocacy uses cause at the spearhead, helping shape public opinion and build support to effect meaningful change. Issue advocacy campaigns can include elements of PR, lobbying, speechwriting and crisis communications, especially when a crisis could have been prevented with changes in policy or legislation.
In fact, many policy and law changes have resulted from crises. However, crisis, or not, a strategic media and/or lobbying campaign can accomplish many issue advocacy goals.
At GAC, our PR and lobbying expertise and contacts in media and government, make us exceptionally well positioned to devise and execute an affective issue advocacy campaign, including writing and placing press releases and op-eds, helping build support coalitions, writing hearing testimony, and engaging key policy makers.
A useful element of issue advocacy is connecting clients to issues to help raise their profiles and improve reputations. Being positively associated with an issue that resonates with your target audience can help brands, organizations and individuals running for election or reelection to public office gain support and attract customers, advocates, funding and voters. At GAC, our expertise in shaping and promoting narratives, has served many clients in building name recognition and helping promote and maintain a positive public image.
