GAC is one of the leading full-service public relations firms in New York City, with nearly 30 years of earned media experience and success at ensuring our clients’ stories are accurate, fair, interesting and noticed.
We handle every aspect of our clients’ media needs from writing press releases, to detailing overall media strategy.
GAC public relations clients span a wide range of industries, from politics to healthcare, higher education, not-for-profit, and real estate arenas.
In consultation with our clients, GAC analyzes all aspects of its clients’ issue and formulates a targeted media strategy based on its vast network of media contacts and extensive expertise in crafting and publicizing an effective narrative.
Once the media strategy is decided, GAC expertly prepares each of our clients’ pitches, media alerts, press releases, and statements. We help identify the appropriate key individuals whose statements of support would have the most impact in reaching our target audiences.
GAC has also written and placed hundreds of insightful op-eds on behalf our clients, a trusted and effective format to engage the public.
In addition to a vast network of media contacts, GAC maintains and updates targeted media lists, ready to send the appropriate communications to dozens of relevant media outlets on a moment’s notice and ensuring each land with the most impactful members of the press.
For cases where more specialized targeting is required, GAC can quickly put together media lists making use of its access to media databases and individual contacts in city, state, national and global outlets.
In-person press conferences humanize clients and causes to the public.
GAC arranges and manages press conferences, media availabilities and interviews, prepares our clients with in-person media training to maximize the impact of their message, and preps the clients before the event.
GAC manages press conferences for ribbon-cuttings, groundbreakings, political candidates, and legal proceedings, as well as curtain raisers for store openings or public policy statements.
GAC serves as a buffer between our clients and the media. This role is particularly critical with reputational management services.
GAC has decades of experience in crisis management and ensuring our clients’ side of the story is fair, accurate and in the most beneficial press outlet.