Reputation management refers to influencing the media and thereby the public’s perception of an organization, including its overall brand, activity or the business in which it is engaged. And though it may not be as acute or dire as its cousin, crisis management, it is equally important to an organization’s success and perhaps even its survival.
The retention of an experienced public relations team is integral to reputation management, and the team at GAC has the breadth of experience, media contacts, and skill to influence how its clients are perceived in the media.
Reputation Management public relations involves influencing the perception of the media and individual reporters about a client organization, including closely tracking current media perception, preemptively responding to budding threats, and proactively finding opportunities to boost a client’s reputation.
The public relations executives at GAC have several decades of experience interpreting media and reporting trends, and understand a reporter’s mindset toward public figures and organizations. This unique professional insight allows GAC to monitor and shape current perceptions and identify potentially negative news coverage, as well as find opportunities for positive publicity.
Enhancing an organization’s, brand’s or individual’s reputation can build trust among the public and media outlets. With trust an individual, brand, or organization can continue to grow and thrive, expand their influence, and as is the case for many of our clients, benefit from advocacy among elected officials and the press.
The key to effective reputation management is being proactive, reading the media landscape, and staying ahead of any potential trouble.
An essential component of proactive reputation management is promoting positive content via both traditional outlets and social media, where a story can reach thousands, and sometimes millions, of people almost instantly. Actively pitching positive news stories is the best way to manage and enhance a client’s reputation.
To be able to effectively promote positive content, as well as mitigate any negative publicity, it is imperative to build and maintain relationships with key media contacts. The GAC executive team, some of whom have decades of experience as reporters themselves, have unparallelled networks of contacts across all media platforms, know how to shape stories to best position our clients, and can place these stories in key outlets.
Another essential component of proactive reputation management is consistent monitoring. Catching signs of trouble early on is the best way to mitigate, and sometimes prevent, a PR crisis.